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For more than 30 years, I’ve helped brands define environments, identities, and experiences—drawing on a foundation in publishing, advertising, storytelling, and design strategy. This is a curated view of the work and insights that guide my approach.

For over 30 years as a Creative Director,
I’ve helped define environments across retail, hospitality, healthcare, and the workplace—drawing on a foundation in publishing, advertising, storytelling, and brand narratives. Here is an edited view of what this journey has
taught me.
Explore the key
milestones that have
shaped my career.
Sorbetti 2.0A tech-savvy
reinvention
of a classic.
2021

SORBETTI 2.0 Creative Director at B+N

Best Of Year Logo

Sorbetti 2.0 is the very definition of versatile, purposeful, and graceful shelving. With Sorbetti 2.0, the best qualities of the original system—mid-century modern styling and micro-adjustable internal hardware—remain and are elevated with integrated LED lighting and internal power.

Deep Dive
PositivityDuringHard Times
2020

HIGH VOLUME HAND SANITIZERS Creative Director at B+N

Best Of Year Logo

In today’s globalized and germ-conscious society, frequent hand cleaning is a new social responsibility and the availability of hand sanitizer is now a standard expectation among consumers everywhere. Here is a solution that imbues sleek design with s smile.

Deep Dive
The Power Of 3d
2018

IN SITU Creative Director at B+N

Excerpts from B+N's 2019 design book B+N In Situ, this gallery of images gives a robust overview of B+N's Systems, and their versatility and easy integration into major categories of design projects.

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THE INVENTIONOF A NEW CLASSIC
2016

SYSTEM 1224 Creative Director at B+N

Choice is ultimately what’s on offer with System 1224. Taking design cues from the elegance and simplicity of International Style, this modular shelving system’s clean lines, rectilinear forms, and electrified features allow System 1224 to either take center stage or recede into the background of any commercial, workplace, or hospitality project. Interchangeable components make installation and reconfiguration of displays easy and tool-free, giving the user the opportunity to quickly grow and change a project with seasons, moods, and styles of the moment. And it pairs effortlessly with other B+N systems to create a wholly bespoke look.

Deep Dive
A Revolutionary New Imagery Technique for Walls and Furniture.Infusing Life Into Wood
2015

INFUSED VENEER Creative Director at B+N

Best Of Year Logo

Creating strong graphic presentation with scale, the warmth of the real wood grain is delicately apparent through the imagery. on Infused Veneer. This imbues the panels with a mellow, dimensional feel.

Deep Dive
This Isn't Wood.
2014

FORTINA LAUNCH Creative Director at B+N

A groundbreaking product revolutionizes the building materials market in North America, reshaping how architects and designers integrate the aesthetic of wood into their projects.

Deep Dive Best Of Year Logo
Carving OutA New Niche
2007

ICONIC PANELS Creative Director at B+N

Inspired by world-renowned artists, natural elements, and international design movements, the Iconic Panels collection brings a fresh solution to the wallcoverings market, re-inventing an age-old technique used in cabinet door manufacturing.

Deep Dive Best Of Year Logo
A long time ago in the mobile world far, far awayPDA's Ruled Mobile Devices
2004

Palm Café Creative Director at B+N

Before there were iPhones and Galaxies, Palm Inc. held the world of digital communications, literally, in the Palm of their hand. Here is a look at how they employed their own retail strategies.

Deep Dive
Sorbetti
2002

SORBETTI Creative Director at B+N

With Infused Veneer Panels, nothing is lost. The warm, textural element of wood grain and depth of color of dye are in perfect harmony within these panels, creating a timeworn but durable look for walls, standalone fixtures, and casework. Other B+N systems, like Puck and System 1224, can easily integrate with these panels for exceptional merchandise display.

Deep Dive Best Of Year Logo
Pog and MiniPogMonolithic. Modernist. Multifunctional.
2001

POG Creative Director at B+N

With the clean lines,and simple click-lock
installation, Pog and MiniPog create versatility and organized presentation with a simple, modernist aesthetic.

Deep Dive Best Of Year Logo
A New Taste Sensation
1998

SORBET ACRYLIC Creative Director at B+N

Sorbet acrylic was created to bring colorful, soft, and glowing hues to life by sandblasting colored sheets if acrylic, leading to a collaboration with a major manufacturer for a durable cell-cast acrylic collection never before seen in the market.

Deep Dive Best Of Year Logo
PuckThe Cure for Common Slatwall
1996

PUCK Creative Director at B+N

Puck is a new classic that combines all the versatility expected from a panel-based system, but with a simpler, more modern look.

Deep Dive
1994

JOINS B+N AS CREATIVE DIRECTOR

As Creative Director for over 30 years, Kevin has been instrumental in grown the business to over $50M, with an esteemed brand recognition within the design vertical. Here's some promoti0onal videos and recognition.

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Lessons Drawn from Life
1982

GQ Magazine: All About Adam Freelance Illustrator

Illustration distills the editorial concept down to a single visual “pun”, using analogies that can be easily grasped by the reader. For about a year, in order to make extra money, I illustrated a column – as well as other articles – in GQ Magazine that was called "All About Adam", which covered men's emotional subject matter such as money, fame, love and relationships.

Deep Dive